Merging intuition with Google Trends, a tool which analyzes the popularity of top search queries in Google Search across various regions and languages, it mined search behavior to understand how Canadians were ordering pizzas. With the quick service restaurant (QSR) category growth flat year-over-year, and third-party delivery services such as Uber Eats creating massive disruption, the brand needed to find a way to remain competitive and increase sales through a new promotion. Pizza Pizza sales had been declining for the past two years.
